April 6, 2020

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April 6, 2020

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Have you seen the big Christmas TV ad from House of Fraser?

November 22, 2018

No? Neither have I. Like NEVER!!

 

John Lewis have nailed it again. Well done to all the teams involved in pulling this off.

 

Personally, I think it’s one of the best yet. Bang on message, bang on brand, it has a hook, it has a device to thread into all other marketing channels.  I simply LOVE it. It ticks all the boxes of a well-executed plan.